Tag: video

How to Create Social Media Content From Your Pastor’s Sermon

How to Create Social Media Content From Your Pastor’s Sermon

Social media is relentless. Each day requires fresh content to engage with your audience. Luckily, one of the most valuable sources of content is readily available to you every single Sunday – the sermon. Every week you need new content and every week your pastor creates it.

Here are a five ways to repurpose the Sunday sermon for social media.

1. Verses
Keep the main passage of Scripture or supporting verses in front of people through the week. You can simply post the text or turn them into images using Canva or Over (App). See an example

Take the memorable quotes from the sermon and turn those into images. See an example

3. Video Clips
You can do this easily in iMovie or a similar program. Clip a short (3 minute or less) snippet that can be easily understood, even without the context of the entire sermon. Post to Facebook. See an example

Tip: Upload directly through Facebook, rather than linking to Vimeo or another site. This will give you greater reach.

4. Sermon Bumpers or Video Stories
Did you create an awesome sermon bumper? Share that bad boy! Folks love to watch these again and it’s a great way to share what happened on Sunday for those who missed it. See an example

5. Next Steps
Did your pastor talk about the importance of serving others? Create a post encouraging people to get involved with a volunteer or mission team. Emphasize Sunday’s application by creating a clear next step for your audience to take. See an example 

Bonus tips:

  • Ask your pastor to send the manuscript or outline to you each week.
  • Take notes during service to remember quotes and verses.
  • Use tools like Hootsuite and Canva to schedule posts and create images.
  • Plan out your content for the entire week. Don’t try to remember to post each day.

What about you? How do you create and plan social media content each week?


How to Create Video Announcements

Video announcements are a great interactive way to share announcements and important info with your audience every week. I love using video because it’s versatile and can be easily shared in other places like on your website and social media. There are a few initial start-up costs to creating videos but I believe it’s worth the investment.

Here’s how we create them: 


  • Canon Rebel T4i with lenses. We typically use the 75mm – 300mm lense.
  •  Tripod
  •  Rhode NTG2 Microphone, mic cable and mic stand
  •  Beachtek DXA-2T Audio Adapter
  •  Dead Cat (that furry piece over the microphone…it blocks out a lot of wind noise.)
  •  Light Scrim

Editing software: 

  • Final Cut Pro X for basic editing
  • Adobe After Effects for text and graphics

Our Worship Pastor films and edits these every week. Typically, we shoot 2-3 weeks worth at a time. We keep our announcements at about 2 minutes in length. Much longer and people will begin to lose interest. If we have a life change story or special video it will run  longer.

I don’t use a teleprompter. First,  we can’t afford one. Second,  I’ve found most people look pretty obvious when they are reading from one. I write out the script and rehearse a few times before we shoot.

We don’t have lighting equipment so we travel around our city and shoot outside…no matter rain, sleet, or snow…wait, that’s the Post Office. Never mind.

 Here is the finished product. Ta da! 

What about you? Do you use video announcements at your church? 

Christmas Communication Case Study

Christmas Eve is big at our church. Our folks celebrate really well with us. This year we decided to kick the service up a notch and make it a family experience. We wanted an event that was easy to invite guests to and open to the community.

To do this,  we offered a  carriage ride with a friendly horse named Willie (scroll to the end of this post to see pictures). People could get a family photo taken together. Kids decorated ornaments and we had music, hot chocolate and cookies for people to enjoy before the service began.

Here are a few ways we promoted the service:

1. Video

Our Shepherding Pastor and Worship Pastor love Christmas. They can quote entire Christmas movies at our weekly staff meeting. I asked them to create a video that captured the holiday spirit that we could play on Sunday mornings and that people could share on social media. They delivered. I usually am not a fan of over-the-top church videos because usually they are pretty cheesy. But if there is ever a time for that, it’s Christmas. We also created a few mini-clips to share during the week.

Check it out

2. Invite Cards

I ordered 1,000 4X6 invite cards from Overnight Prints. (They are my favorite place for invite cards). We put these in our bulletin for two weeks leading up until Christmas and encouraged folks to hand them out. We passed them out to employees at local restaurants near our church. Stacks of them were  available at our Guest Services Kiosk on Sunday morning.

3. Social Media

We posted all of our content on Facebook and Twitter. We shared videos, blog posts and photos reminding people about the service and encouraging them to bring their friends.

4. Door Hangers

Our staff decided to do an outreach and visited an apartment complex  across the street from where the service would take place. We placed door hangers inviting them to join us. You can see them by clicking this link:  Christmas Eve Door Hanger

All-in-all, it was a win. We had more people in attendance than ever before and many people raised their hand to accept Jesus.

What about you? How did your church promote Christmas?


This was our artwork for the service. 


Here’s Willie the horse! He was a hit.