Tag: social media

How to Create Social Media Content From Your Pastor’s Sermon

How to Create Social Media Content From Your Pastor’s Sermon

Social media is relentless. Each day requires fresh content to engage with your audience. Luckily, one of the most valuable sources of content is readily available to you every single Sunday – the sermon. Every week you need new content and every week your pastor creates it.

Here are a five ways to repurpose the Sunday sermon for social media.

1. Verses
Keep the main passage of Scripture or supporting verses in front of people through the week. You can simply post the text or turn them into images using Canva or Over (App). See an example

Take the memorable quotes from the sermon and turn those into images. See an example

3. Video Clips
You can do this easily in iMovie or a similar program. Clip a short (3 minute or less) snippet that can be easily understood, even without the context of the entire sermon. Post to Facebook. See an example

Tip: Upload directly through Facebook, rather than linking to Vimeo or another site. This will give you greater reach.

4. Sermon Bumpers or Video Stories
Did you create an awesome sermon bumper? Share that bad boy! Folks love to watch these again and it’s a great way to share what happened on Sunday for those who missed it. See an example

5. Next Steps
Did your pastor talk about the importance of serving others? Create a post encouraging people to get involved with a volunteer or mission team. Emphasize Sunday’s application by creating a clear next step for your audience to take. See an example 

Bonus tips:

  • Ask your pastor to send the manuscript or outline to you each week.
  • Take notes during service to remember quotes and verses.
  • Use tools like Hootsuite and Canva to schedule posts and create images.
  • Plan out your content for the entire week. Don’t try to remember to post each day.

What about you? How do you create and plan social media content each week?

How to Start in Social Media

Social media is not a fad or a trend. It has radically changed how people communicate on a day-to-day basis.  But still, there are churches that remain unsure about how to make the leap into social media. It can seem overwhelming, so here are a few tips to get started in social media.

1. Pick a platform.

You don’t need to be on every social media platform right off the bat. Look at the make up of your church. What social media do they use most? Is it college students? Try Twitter or Instagram. Mostly young family’s? Try Facebook. For most churches, I’d recommend starting with Facebook.

2. Set a strategy.

Who do you want to reach? What will you post? How will you manage your social media presence? Outline a strategy before you start. It’ll provide clarity for you and your team. And, if you have leadership who doesn’t see the value of social media, a well-defined strategy will provide you with answers to their questions about why your church needs to engage in this space.

3. Curate some content.

Your church is bursting with content. Post photos from events along with links to register. What’s the message for Sunday’s sermon? Post verses that will prepare the hearts of your audience. What’s the worship team singing this week? Post a video with a new worship song or a behind-the-scenes photo of practice. Ask questions about what people took away from the sermon series. And, include images when you can.

4. Start a schedule.

There are many free tools available to help you post on a consistent schedule.  The two best tools I’ve seen are Hootsuite and Buffer. These have free and paid options. If you’re just starting, try to post at least once a day. Develop a rhythm where your audience can expect to hear from you. Find a volunteer or staff member who can manage this schedule and commit to interacting with people on a weekly basis.

Remember, social media should be two-way communication. It’s more about conversation than publication.

What do you think? What are other tips for churches starting in social media? 

Christmas Communication Case Study

Christmas Eve is big at our church. Our folks celebrate really well with us. This year we decided to kick the service up a notch and make it a family experience. We wanted an event that was easy to invite guests to and open to the community.

To do this,  we offered a  carriage ride with a friendly horse named Willie (scroll to the end of this post to see pictures). People could get a family photo taken together. Kids decorated ornaments and we had music, hot chocolate and cookies for people to enjoy before the service began.

Here are a few ways we promoted the service:

1. Video

Our Shepherding Pastor and Worship Pastor love Christmas. They can quote entire Christmas movies at our weekly staff meeting. I asked them to create a video that captured the holiday spirit that we could play on Sunday mornings and that people could share on social media. They delivered. I usually am not a fan of over-the-top church videos because usually they are pretty cheesy. But if there is ever a time for that, it’s Christmas. We also created a few mini-clips to share during the week.

Check it out

2. Invite Cards

I ordered 1,000 4X6 invite cards from Overnight Prints. (They are my favorite place for invite cards). We put these in our bulletin for two weeks leading up until Christmas and encouraged folks to hand them out. We passed them out to employees at local restaurants near our church. Stacks of them were  available at our Guest Services Kiosk on Sunday morning.

3. Social Media

We posted all of our content on Facebook and Twitter. We shared videos, blog posts and photos reminding people about the service and encouraging them to bring their friends.

4. Door Hangers

Our staff decided to do an outreach and visited an apartment complex  across the street from where the service would take place. We placed door hangers inviting them to join us. You can see them by clicking this link:  Christmas Eve Door Hanger

All-in-all, it was a win. We had more people in attendance than ever before and many people raised their hand to accept Jesus.

What about you? How did your church promote Christmas?


This was our artwork for the service. 


Here’s Willie the horse! He was a hit.