Tag: marketing

Case Study: Easter 2015 Communication

Case Study: Easter 2015 Communication

You made it. Another round of planning, prepping and praying for the biggest Sunday of the year under your belt. Congratulations!

We had an incredible day at Southbridge Fellowship with our highest attendance ever and saw more people accept Christ than at any other service in our history.

Here’s a quick look at what we did for Easter:

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Aerial view of our 2015 Easter service

The Service – This was the second year of outdoor Easter services. We currently meet in a movie theater and use the adjacent parking lot to bring in a stage and chairs to host the outdoor services. One benefit to this approach is the amount of people who find out about our church simply by driving or walking by. My favorite story was from two young women who were originally on their way to Target saw the gathering and decided to attend. One of them made the decision to trust Christ during the service! How awesome is that?!

Design – We drew inspiration from vintage Billy Graham era posters and hatch print design. The outdoor service and gospel focus reminded us of revival days so we took the concept and ran with it. Web banners, social media graphics and print pieces were created from this design.

Promotion – Our promotions focused on visual and easy to share social media content and personal invitations. We shared videos and graphics on our social networks leading up to Easter. Our social media efforts were a combination of organic and promoted posts. We spent about $50 and reached thousands of people.

We handed out invite cards multiple weeks before Easter with an announcement from our Lead Pastor about the importance of personal invitations. We produced a silly video with the help of our Children and Youth Pastors to give tips about how to (and how not to) use invite cards.

Results – Over 1,100 people attended and many people accepted Christ as their Savior!

Easter can be an exhausting day when you work at a church. Take some time this weekend to rest, recharge and reflect on God’s work …and then get ready ’cause Sunday’s coming!

How did your church celebrate Easter this year?

 

 

Here’s a look at some of our social media posts: 

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Marketing Tool: Road Signs

If you’re like me, you are always looking for simple and inexpensive ways to let your community know about your church. One marketing tool that we’ve experienced success with over past few years has been road signs.

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I love one story about a young lady who saw one of the signs, came to church and was baptized the next week. That’s what I call a win!

Signs are relatively inexpensive (a few hundred bucks) and are an easy way to generate exposure around your city. We typically order 50 at a time from a local print shop. That may not sound like a lot but it stretches a long way. This is a “shotgun” approach to marketing, meaning it’s not highly targeted but it serves a purpose for general awareness.

A few tips to keep in mind: 

1. City Limits

In Raleigh, we have to place these outside of city limits or we get phone calls from the City of Raleigh (which has happened). Also, we can put them out on Friday and collect them on Sunday. We’ve actually had volunteers in the past who would put road signs near our Sunday morning location on Friday afternoons and then collect them after church services. Most city websites have city limit maps you can download too, so look at those before you start scattering signs all across your city.

2. Font Size

We’ve made the mistake before of not choosing a font large enough to be clearly read from a distance. Make sure you use a large and bold font so that people can read them quickly and easily  as they drive by.

3. Placement

Place the signs in high traffic areas for maximum exposure. We try to put them right at the corner of an intersection where people will stop so it gives them more time to read.

If you currently use road signs or plan to try them, I’d love to hear how it’s working for you!