Tag: easter

How to Use Email Automation for Easter Follow Up

How to Use Email Automation for Easter Follow Up

Photo by Ilze Lucero on Unsplash

One of the most overlooked parts of Easter planning can be the follow-up process. It’s incredible to see new guests show up at your church after you’ve spent weeks preparing, but how do you get them to come back?

Email is still a very effective communication tool for your ministry and guest follow up. Using email automation to follow up with first-time guests can simplify your workflow and ensure you connect with guests in a timely way. I would recommend using MailChimp because it’s simple to use and pretty inexpensive, but many email services offer automation.

Here’s a way to use email automation at your church this Easter.
Schedule a series of emails to send in the 30 days following Easter Sunday to guests who turn in a connection card. Recruit a staff member or volunteer to enter their information so you can send the initial email 24-48 hours after your Easter Sunday service.

Email #1 – Thank you and a free resource
This first email should come from a pastor saying thanks for celebrating Easter with you and offering a free resource to help them grow in their relationship with Jesus. This could be an original song from your worship team, a devotional resource, or a prayer guide.

Remember to tell your guests that when they fill out a connection card they will receive a free resource so they know to look for it in their inbox.

Email #2 – Invitation to come back
Aim to be as strategic with your post-Easter planning as you are with your pre-Easter planning. Plan to start a compelling and practical sermon series that would draw in someone who wouldn’t typically attend church the week after Easter. In your second email, invite them back for the series and emphasize why the series will benefit them and what they will get out of it. Include your service times and a link back to your website for more details.

Email #3 – Ask for feedback
The best way to improve your first-time guest experience is by capturing honest feedback. Using a tool like SurveyMonkey, create a brief survey to find out about your guests’ overall experience. The survey should include questions about what they noticed first, liked best, what could be improved, and how your staff can pray for them.

Email #4 – Meet the pastor
Many churches host a class or an opportunity to meet the pastor for new guests. Send a note with an overview and invitation to attend the next class. Include the important details like when, where, and how to register (if necessary), and if childcare is offered.

Email #5 – Get Connected
The final email should highlight ways to connect with other people through ministries like small groups. Include information about pastoral care and which staff members to contact if they have questions about getting to know Jesus or just want to speak with someone.

In all of the emails, make sure the voice of the email matches that of the sender and keep it personal. Set up the email to send directly from a personal address and encourage recipients to reply directly if they have any questions.

Ready to get started? Here are a few additional resources on email automation.

How Email Automation Can Improve Ministry Communication
Leveraging Email to Follow Up with First Time Guests
Step By Step Guide from MailChimp for Creating Automation

Case Study: Easter 2015 Communication

Case Study: Easter 2015 Communication

You made it. Another round of planning, prepping and praying for the biggest Sunday of the year under your belt. Congratulations!

We had an incredible day at Southbridge Fellowship with our highest attendance ever and saw more people accept Christ than at any other service in our history.

Here’s a quick look at what we did for Easter:

Aerial view of our 2015 Easter service

The Service – This was the second year of outdoor Easter services. We currently meet in a movie theater and use the adjacent parking lot to bring in a stage and chairs to host the outdoor services. One benefit to this approach is the amount of people who find out about our church simply by driving or walking by. My favorite story was from two young women who were originally on their way to Target saw the gathering and decided to attend. One of them made the decision to trust Christ during the service! How awesome is that?!

Design – We drew inspiration from vintage Billy Graham era posters and hatch print design. The outdoor service and gospel focus reminded us of revival days so we took the concept and ran with it. Web banners, social media graphics and print pieces were created from this design.

Promotion – Our promotions focused on visual and easy to share social media content and personal invitations. We shared videos and graphics on our social networks leading up to Easter. Our social media efforts were a combination of organic and promoted posts. We spent about $50 and reached thousands of people.

We handed out invite cards multiple weeks before Easter with an announcement from our Lead Pastor about the importance of personal invitations. We produced a silly video with the help of our Children and Youth Pastors to give tips about how to (and how not to) use invite cards.

Results – Over 1,100 people attended and many people accepted Christ as their Savior!

Easter can be an exhausting day when you work at a church. Take some time this weekend to rest, recharge and reflect on God’s work …and then get ready ’cause Sunday’s coming!

How did your church celebrate Easter this year?



Here’s a look at some of our social media posts: 

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