Tag: culture

3 Lessons for the Church from Chick-fil-A

3 Lessons for the Church from Chick-fil-A

Photo by Caroline Attwood on Unsplash

Have you ever noticed how there is always a line of cars wrapped around the Chick-fil-A drive-thru? It seems no matter the location or time of day, Chick-fil-A is always bustling with people eager for a chicken sandwich and waffle fries. Clearly, I’m not the only one who’s a fan. But I like Chick-fil-A for more than their tasty chicken. I believe many churches can benefit from taking a closer look at how Chick-fil-A has built a culture that communicates what they value.

Here are three lessons that any church can learn from Chick-fil-A.

1. Know What You Are About

The ‘Eat More Chicken’ tagline is effective because it’s simple, memorable and clearly says what Chick-fil-A is all about. They have always been about chicken and always will be about chicken, and they would like for you to eat more of their chicken. This idea is represented in every aspect of their marketing and advertising. While they might add new treats to the menu, they never deviate from who they are and what they do best.

Question for churches:

  • Is your mission statement simple and memorable?
  • Does your community know what you’re all about?
  • Is your mission clear in every part of your church?

2. Make Decisions that Reinforce Your Values

When other fast food restaurants are open 24/7, Chick-fil-A made the intentional choice to close on Sundays to allow employees time for rest, worship, and to be with their families. But they still generate more revenue than other chains open seven days a week with more locations.

In addition to a culture that values their employees, they also communicate their value of exceptional customer service with another simple yet memorable phrase: “My pleasure.” This oft-repeated response has been ingrained in their employee culture to the extent that consumers know to expect it.

With intentional words and actions, they communicate their family-friendly culture and a high regard for customer service.

Question for churches:

  • What words and phrases are uniquely part of your culture?
  • Are decisions based on what your church values?

3. Care for Your Guests

Personal story: I was in the Chick-fil-A drive-thru about to pay and could not find my credit card although it been in my hand moments before. I frantically dug through my purse but it was nowhere to be found. And, like any self-respecting millennial, I had no cash. I apologized profusely to the cashier and told him I would park until I could find it and pay.

His response? “No problem. It’s on us.”

Talk about valuing your customer. It was an awesome gesture and made me feel like they cared about providing a great experience for me, rather than wanting something from me. They will receive more of my business through that move than any marketing ever could. And I told people about it! (Side note: I eventually found the card in the dark vortex that is the gap between the seat and the cup holder.)

Question for churches:

  • How can you give your guests an experience where they feel so cared for that they would share that story with a friend?

 

 

 

Disclaimer: I am not paid for the endorsement of any product or company on my blog. I am just a satisfied customer who wants to share my experience.

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