Category: Marketing

3 Ways to Use Asana for Church Communication

3 Ways to Use Asana for Church Communication

Photo by Lukas Blazek on Unsplash

I love organizational tools. Naturally, I look for ways to stay organized online. Enter Asana. It’s a collaborative project management tool that I’ve found really useful.

Here are three ways you can use it for your church communications:

Big Days

For big Sundays like Easter and Christmas, I’ll create a new project outlining all tasks including marketing, internal communication, service planning and design. I use the subheadings to segment the project into major “buckets” and assign tasks to team members along with the due date. It also allows you to add comments, links to documents, and screenshots to specific tasks. This keeps everything related to the day organized and in one central location.



Weekly Tasks

I have a project labeled “weekly” for recurring weekly tasks (mind-blowing, I know) and any additional tasks that might come up. It’s a simple way to ensure nothing falls behind and provides structure to my week.



I like to use an Asana template to take notes in meetings with teammates and volunteers. It covers standing topics, the weekly agenda, and items to follow up with at future meetings. It’s a useful way to share meeting information with your team and keep everyone on the same page. Plus, action items that come from the meeting can be added in and assigned to the person responsible.


So there you have it. Three easy ways to get started in Asana. What about you? What project management tools do you use?




Disclaimer: I am not paid for the endorsement of any product on my blog. I am just a satisfied user who wants to share my experience with great products. 

4 Ways to Use Push Notifications

4 Ways to Use Push Notifications

There’s a lot of debate happening around church apps right now. Critics say that a well-designed, mobile-friendly website eliminates the need for a separate app. And there are certainly valid reasons why churches shouldn’t launch an app, like additional the cost and maintenance.

However, one reason I love having an app for our church is the ability to send push notifications. These quick little messages allow us to communicate and stay in front of our church throughout the week.

Here are four ways to use push notifications in your app.

1. Inclement Weather Closings
This is especially important in my state of North Carolina where Southerners (like myself) tend to launch into a mild panic at the first flake. With a push notification, we can quickly let our church know if services and ministries will be held or cancelled.

2. Sunday sermons
Recently, we started sending out a notification when our Sunday sermons are ready to view. This is typically on Monday or Tuesday. With fewer people attending church every Sunday, it’s a helpful reminder and way for people to stay engaged with the teaching series.

3. Online Bulletin
Every week we create a quick online bulletin post that is linked directly in our app. Sending a push notification on Sunday morning with a link to the bulletin acts the same as if we were to pass out a physical bulletin as people come through the door.

4. Big Day Reminders
Have a baptism service coming up? Need to remind folks to reserve tickets for Christmas Eve? A push notification is a fast and easy way to send reminders for the big days happening at your church.

What do you think? How do you use push notifications for your church?

Case Study: Easter 2015 Communication

Case Study: Easter 2015 Communication

You made it. Another round of planning, prepping and praying for the biggest Sunday of the year under your belt. Congratulations!

We had an incredible day at Southbridge Fellowship with our highest attendance ever and saw more people accept Christ than at any other service in our history.

Here’s a quick look at what we did for Easter:

Aerial view of our 2015 Easter service

The Service – This was the second year of outdoor Easter services. We currently meet in a movie theater and use the adjacent parking lot to bring in a stage and chairs to host the outdoor services. One benefit to this approach is the amount of people who find out about our church simply by driving or walking by. My favorite story was from two young women who were originally on their way to Target saw the gathering and decided to attend. One of them made the decision to trust Christ during the service! How awesome is that?!

Design – We drew inspiration from vintage Billy Graham era posters and hatch print design. The outdoor service and gospel focus reminded us of revival days so we took the concept and ran with it. Web banners, social media graphics and print pieces were created from this design.

Promotion – Our promotions focused on visual and easy to share social media content and personal invitations. We shared videos and graphics on our social networks leading up to Easter. Our social media efforts were a combination of organic and promoted posts. We spent about $50 and reached thousands of people.

We handed out invite cards multiple weeks before Easter with an announcement from our Lead Pastor about the importance of personal invitations. We produced a silly video with the help of our Children and Youth Pastors to give tips about how to (and how not to) use invite cards.

Results – Over 1,100 people attended and many people accepted Christ as their Savior!

Easter can be an exhausting day when you work at a church. Take some time this weekend to rest, recharge and reflect on God’s work …and then get ready ’cause Sunday’s coming!

How did your church celebrate Easter this year?



Here’s a look at some of our social media posts: 

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Communication Vocab: Words You Need to Know

Communication Vocab: Words You Need to Know

Photo by Diomari Madulara on Unsplash

The next time you are involved in communication or strategic planning, these are a few key definitions to keep in mind.

Strategy – What

What are you going to do? Your strategy is the words you put down on paper to overview the plan you have created. 

Tactics – How

How are you going to accomplish _____ ? This is the set of activities that you and your team will do in order to accomplish the strategy. 

Audience – Who

Who are you trying to reach? This is the people group that will be the focus of your tactics. 

Goals – The win

What does a “win” look like?  These are generally expressed in numbers; although, that can vary in a church setting. For example, we want to see __ % growth in our groups ministry by next year. 

Marketing Tool: Road Signs

If you’re like me, you are always looking for simple and inexpensive ways to let your community know about your church. One marketing tool that we’ve experienced success with over past few years has been road signs.

Road Signs 2

I love one story about a young lady who saw one of the signs, came to church and was baptized the next week. That’s what I call a win!

Signs are relatively inexpensive (a few hundred bucks) and are an easy way to generate exposure around your city. We typically order 50 at a time from a local print shop. That may not sound like a lot but it stretches a long way. This is a “shotgun” approach to marketing, meaning it’s not highly targeted but it serves a purpose for general awareness.

A few tips to keep in mind: 

1. City Limits

In Raleigh, we have to place these outside of city limits or we get phone calls from the City of Raleigh (which has happened). Also, we can put them out on Friday and collect them on Sunday. We’ve actually had volunteers in the past who would put road signs near our Sunday morning location on Friday afternoons and then collect them after church services. Most city websites have city limit maps you can download too, so look at those before you start scattering signs all across your city.

2. Font Size

We’ve made the mistake before of not choosing a font large enough to be clearly read from a distance. Make sure you use a large and bold font so that people can read them quickly and easily  as they drive by.

3. Placement

Place the signs in high traffic areas for maximum exposure. We try to put them right at the corner of an intersection where people will stop so it gives them more time to read.

If you currently use road signs or plan to try them, I’d love to hear how it’s working for you!