“I am the Lord your God, who brought you out of Egypt, out of the land of slavery.” – Exodus 20:2
Context, context, context. My pastor always drives home the importance of context when preaching the Bible. You have to look at the context of a passage of Scripture to understand the meaning.
Keeping this in mind as I was reading through Exodus, it hit me how God delivers the 10 commandments (Exodus 20) after establishing His relationship with the Israelites (Exodus 19). He establishes His relationship with them before giving the commandments to them.
This is an applicable lesson for church communicators.
It’s important to establish a relationship with your pastors and team mates before you introduce rules and systems. Communication is relational. It requires trust. Trust is established through relationship. Not rules.
At the same time, guidelines and systems are vital for clear and effective communication. Without them, you end up communicating everything which translates to nothing. Your message will get lost in the clutter and noise.
There’s a tension between the relationship and rules. In my few years experience working in ministry, I’ve found that many pastors and leaders are highly relational and prefer to focus on that, rather than systems and structures.
As a communicator, it’s your job (and mine) to help balance this tension within your church. Provide the structure and the systems but do it in the context of relationship.
When leading church communications, remember to establish relationship and build trust before you implement rules.