The next time you are involved in communication or strategic planning, these are a few key definitions to keep in mind.
Strategy – What
What are you going to do? Your strategy is the words you put down on paper to overview the plan you have created.
Tactics – How
How are you going to accomplish _____ ? This is the set of activities that you and your team will do in order to accomplish the strategy.
Audience – Who
Who are you trying to reach? This is the people group that will be the focus of your tactics.
Goals – The win
What does a “win” look like? These are generally expressed in numbers; although, that can vary in a church setting. For example, we want to see __ % growth in our groups ministry by next year.