How to Lead Design When You’re Not a Graphic Designer

I graduated with a degree in mass communication and marketing. But when I stepped into the role of Communications Director, I found myself faced with leading our church in graphic design and artwork.

If you’re in this position too, don’t worry. You can still lead design for your church without being a graphic designer.

Here are five lessons I’ve learned. I hope they are helpful to you!

1. Learn to identify good design and bad design.

Let’s be honest, there’s some really terrible design work out there. And unfortunately a lot of it is produced by churches. Learn to identify what makes the difference between a well-designed graphic and a poorly designed graphic. Take notes from churches that have a well-developed creative and design department. Check out Elevation Church and Mars Hill. Another great place to draw inspiration from is the Church Marketing Lab on Flickr.

Keep in mind: Be inspired by these designs, don’t just imitate them.

2. Take advantage of free resources.

Did you know that there are a ton of free resources available to you? These sites are gold mines and huge time savers. I’ve included a list of sites at the bottom of this post that should help you out.

3. Find an experienced volunteer.

The best resource for me has been volunteers. Find someone in your church who is passionate about your church’s mission and willing to serve by creating graphics and artwork that visually support that mission. These volunteers should have real-world experience and background in design. Ask to see a portfolio of their work. And, make sure to give them clear expectations and deadlines for projects upfront.

4. Learn the basics. 

I found online tutorials and articles to help me navigate the basics of Adobe Creative Suite. While I still don’t tackle major design projects, this gave me enough knowledge to create simple, basic graphics when I don’t have time to organize a volunteer.

5. Keep it simple.

The worst thing you can do is over complicate a design. Trust me, I’ve done it. It may seem boring, but always lean towards simple. Pick one or two fonts and stick with them. Brady Shearer over at Pro Church Tools has some good advice on this. If you have a solid design volunteer, have them create templates for your pre-service slides, web graphics, etc. and stick with those templates.

 

What do you think? How can you lead design for your church without being a designer?

 

Design Resources

CreationSwap
Vintage Church Resources
Seeds – Church on the Move
Lightstock (non-cheesy stock photos, plus one free photo a week)
Unsplash (10 free hi-res photos every 10 days)

 

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