Social media is not a fad or a trend. It has radically changed how people communicate on a day-to-day basis. But still, there are churches that remain unsure about how to make the leap into social media. It can seem overwhelming, so here are a few tips to get started in social media.
1. Pick a platform.
You don’t need to be on every social media platform right off the bat. Look at the make up of your church. What social media do they use most? Is it college students? Try Twitter or Instagram. Mostly young family’s? Try Facebook. For most churches, I’d recommend starting with Facebook.
2. Set a strategy.
Who do you want to reach? What will you post? How will you manage your social media presence? Outline a strategy before you start. It’ll provide clarity for you and your team. And, if you have leadership who doesn’t see the value of social media, a well-defined strategy will provide you with answers to their questions about why your church needs to engage in this space.
3. Curate some content.
Your church is bursting with content. Post photos from events along with links to register. What’s the message for Sunday’s sermon? Post verses that will prepare the hearts of your audience. What’s the worship team singing this week? Post a video with a new worship song or a behind-the-scenes photo of practice. Ask questions about what people took away from the sermon series. And, include images when you can.
4. Start a schedule.
There are many free tools available to help you post on a consistent schedule. The two best tools I’ve seen are Hootsuite and Buffer. These have free and paid options. If you’re just starting, try to post at least once a day. Develop a rhythm where your audience can expect to hear from you. Find a volunteer or staff member who can manage this schedule and commit to interacting with people on a weekly basis.
Remember, social media should be two-way communication. It’s more about conversation than publication.
What do you think? What are other tips for churches starting in social media?