Bulletins Are Not Magic Bullets

The weekly bulletin is a struggle for me. Truthfully, I’m not a huge fan of bulletins. I’m from a digital generation so I prefer to read and receive my information online. However, I concede it still can be a valuable tool in church communication.

In my experience, the bulletin is the number one communication request. People always seem convinced that a blurb in the bulletin will result in truckloads of people attending their group or signing up for an event. The bulletin rarely delivers on that expectation. As communicators for the church and advocates for our audience, it’s important to keep the bulletin clear of clutter and take the time to explain why the bulletin is not a magic formula for success.

Here are two reasons why the bulletin is not a magic bullet.

1. The bulletin is a high-level communication piece.

We focus our bulletin on connection points for first time guests and information that impacts 80% of our Sunday morning audience.  Keeping that in mind, it’s unlikely that niche opportunities and specific ministry events will hit the right person. It might but the chances are small.

2. More = less.

The more you cram into your bulletin, the less effective it becomes. Adding every event or happening at your church will not accomplish your objectives or allow your audience to take next steps. More is not an effective communication strategy.

When these requests come though, I try to explain the above and offer alternatives. You can see my post on how to make a no feel like a yes for more about that.

What do you think? How do you keep your bulletin communication clear?

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