Marketing Tool: Road Signs

If you’re like me, you are always looking for simple and inexpensive ways to let your community know about your church. One marketing tool that we’ve experienced success with over past few years has been road signs.

Road Signs 2

I love one story about a young lady who saw one of the signs, came to church and was baptized the next week. That’s what I call a win!

Signs are relatively inexpensive (a few hundred bucks) and are an easy way to generate exposure around your city. We typically order 50 at a time from a local print shop. That may not sound like a lot but it stretches a long way. This is a “shotgun” approach to marketing, meaning it’s not highly targeted but it serves a purpose for general awareness.

A few tips to keep in mind: 

1. City Limits

In Raleigh, we have to place these outside of city limits or we get phone calls from the City of Raleigh (which has happened). Also, we can put them out on Friday and collect them on Sunday. We’ve actually had volunteers in the past who would put road signs near our Sunday morning location on Friday afternoons and then collect them after church services. Most city websites have city limit maps you can download too, so look at those before you start scattering signs all across your city.

2. Font Size

We’ve made the mistake before of not choosing a font large enough to be clearly read from a distance. Make sure you use a large and bold font so that people can read them quickly and easily  as they drive by.

3. Placement

Place the signs in high traffic areas for maximum exposure. We try to put them right at the corner of an intersection where people will stop so it gives them more time to read.

If you currently use road signs or plan to try them, I’d love to hear how it’s working for you! 

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3 thoughts on “Marketing Tool: Road Signs

  1. Such a practical case study.

    We use road signs on our immediate crossroads in front of our building. We are on the main in and out road for a large portion of our cul-de-sac community and are seen by thousands daily.

    We have not stepped out into signs beyond our immediate location because we feel like it will be an annoyance rather than inviting because of our community type. There is a church plant that came into our established city from a suburb and has posted lots of signs. Can’t figure out if I’m annoyed as a citizen or annoyed that they did it and we didn’t. So I don’t say anything 🙂

    Thanks Carrie!

    1. Thanks for stopping by, Dave! I agree, it certainly depends on your community. It has seemed to be well received for us so far. Always appreciate your insight.

  2. What a great and practical post.

    Our church uses road signs but only on our immediate cross streets. As we contemplated their use we decided that based upon our community culture, additional road signs wouldn’t serve the purpose we would hope. Our community really doesn’t respond well to solicitation like that… at least, so we think.

    As I say that, a church from the developing suburbs has placed a plant church in our well established community and uses signs everywhere. Not sure if I’m annoyed as a citizen (I do get annoyed by other signs) or if it’s because they’re doing it and we’re not.

    All that said, I love the idea and I love your challenge in this post… I hope we can figure out ways to utilize this more at our church.

    Would love to hear your thoughts on banners or no banners on the side of the road.

I'd love to hear your thoughts.

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