If you’re like me, you are always looking for simple and inexpensive ways to let your community know about your church. One marketing tool that we’ve experienced success with over past few years has been road signs.
I love one story about a young lady who saw one of the signs, came to church and was baptized the next week. That’s what I call a win!
Signs are relatively inexpensive (a few hundred bucks) and are an easy way to generate exposure around your city. We typically order 50 at a time from a local print shop. That may not sound like a lot but it stretches a long way. This is a “shotgun” approach to marketing, meaning it’s not highly targeted but it serves a purpose for general awareness.
A few tips to keep in mind:
1. City Limits
In Raleigh, we have to place these outside of city limits or we get phone calls from the City of Raleigh (which has happened). Also, we can put them out on Friday and collect them on Sunday. We’ve actually had volunteers in the past who would put road signs near our Sunday morning location on Friday afternoons and then collect them after church services. Most city websites have city limit maps you can download too, so look at those before you start scattering signs all across your city.
2. Font Size
We’ve made the mistake before of not choosing a font large enough to be clearly read from a distance. Make sure you use a large and bold font so that people can read them quickly and easily as they drive by.
Place the signs in high traffic areas for maximum exposure. We try to put them right at the corner of an intersection where people will stop so it gives them more time to read.
If you currently use road signs or plan to try them, I’d love to hear how it’s working for you!