Last week, I shared 10 posts to share on your church blog. But before you can begin posting, develop a plan to manage your blog. Like any church communication, you’ll need a properly thought-out strategy to launch a church blog.
Here are a few tips to get you started.
Answer the 5 W’s
Why are you starting a blog? What will you share? Who will manage the blog? When will you post? Who do you want to reach? Where will you share the posts? Defining these questions will give you guidelines and perimeters for what gets published to your blog. Also, add blogging criteria in your communication manual like how to write for the web, proper length for blog posts, etc.
Generate content before you launch
Collect a handful of posts and topics that you can post for a few weeks after the launch. If you need content ideas, here are a few. This will give you breathing room and ensure you have content to post on a regular basis.
Find an editor
Find a volunteer or staff member who can edit content and manage the posting schedule. This could be one volunteer or several. The main thing is to make sure whoever’s in charge is reliable and easily accessible. You’ll want someone who’s organized and has excellent writing and editing skills.
Create a posting schedule
Consistency is the key to success with your blog. If you only post once a week, that’s fine as long as you are consistent. Pick a day or two and start scheduling. Develop trust with your audience of when they can expect to hear from you.
What do you think? How do you manage your church blog?