Christmas Communication Case Study

Christmas Eve is big at our church. Our folks celebrate really well with us. This year we decided to kick the service up a notch and make it a family experience. We wanted an event that was easy to invite guests to and open to the community.

To do this,  we offered a  carriage ride with a friendly horse named Willie (scroll to the end of this post to see pictures). People could get a family photo taken together. Kids decorated ornaments and we had music, hot chocolate and cookies for people to enjoy before the service began.

Here are a few ways we promoted the service:

1. Video

Our Shepherding Pastor and Worship Pastor love Christmas. They can quote entire Christmas movies at our weekly staff meeting. I asked them to create a video that captured the holiday spirit that we could play on Sunday mornings and that people could share on social media. They delivered. I usually am not a fan of over-the-top church videos because usually they are pretty cheesy. But if there is ever a time for that, it’s Christmas. We also created a few mini-clips to share during the week.

Check it out

2. Invite Cards

I ordered 1,000 4X6 invite cards from Overnight Prints. (They are my favorite place for invite cards). We put these in our bulletin for two weeks leading up until Christmas and encouraged folks to hand them out. We passed them out to employees at local restaurants near our church. Stacks of them were  available at our Guest Services Kiosk on Sunday morning.

3. Social Media

We posted all of our content on Facebook and Twitter. We shared videos, blog posts and photos reminding people about the service and encouraging them to bring their friends.

4. Door Hangers

Our staff decided to do an outreach and visited an apartment complex  across the street from where the service would take place. We placed door hangers inviting them to join us. You can see them by clicking this link:  Christmas Eve Door Hanger

All-in-all, it was a win. We had more people in attendance than ever before and many people raised their hand to accept Jesus.

What about you? How did your church promote Christmas?


This was our artwork for the service. 


Here’s Willie the horse! He was a hit. 




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