When I map our communication and promotion schedules, I look at three key areas.
1. Time
In December our focus has been on our Christmas Eve service. Why? Because it’s time sensitive. When prioritizing, begin with the calendar.
2. Relevance
What level does the communication apply to your audience? The women’s book club meeting probably won’t affect 80% or more of your audience but that outreach event might. Before you promote, ask yourself “To how many people does this information apply?” and work from there.
3. Mission
Does that communication directly reflect and support your church’s overall mission? Focus your communication around the happenings that communicate how to be a part of your church’s mission or celebrate that the mission is active.
