What is good? It’s subjective term and difficult to define. For example, I may think that $60 is a good price for a pair of jeans but my husband would not.
“Good” communication gets trickier to identify in church communication. How do we determine good communication? Does it mean more people signing up for events? Does it mean an increase in Facebook likes? Maybe.
Here are three ways to identify good communication:
Good communication clarifies mission.
The mission should be your communication filter – everything flows through it. It if doesn’t support or move the mission, do you need to communicate it? Your mission should be backbone of your communication strategy.
Good communication helps people take next steps.
Good communication helps people grow deeper in their relationship with your church, others and God. Poor communication produces stagnation. Good communication reduces barriers and creates pathways.
Good communication moves the mission forward.
Does your mission statement hang on your wall or does it flow through the lives of congregation, volunteers, members and staff? If your mission is not moving forward, evaluating your communication system may be an appropriate first step.
What about you? What do you think are ways to identify good communication?