I’m an Asana fan. I use it for my weekly to do’s and to manage projects for our church . Sermon series are a major project that happen… Read more “How to Use Asana to Plan a Sermon Series”
“I am the Lord your God, who brought you out of Egypt, out of the land of slavery.” – Exodus 20:2 Context, context, context. My pastor always… Read more “The Tension Between Relationship and Rules”
You made it. Another round of planning, prepping and praying for the biggest Sunday of the year under your belt. Congratulations! We had an incredible day at Southbridge… Read more “Case Study: Easter 2015 Communication”
For the past few weeks we’ve experienced a mix of snow and ice in Raleigh. This sends our city into panicked frenzy to scavenge grocery stores for… Read more “3 Lessons from Video Announcements in the Snow”
Print pieces can get expensive fast. Most churches, mine included, don’t have a massive communication budget to spend on print pieces. And booklets are one of the most… Read more “How to Create an Inexpensive Booklet”
The next time you are involved in communication or strategic planning, these are a few key definitions to keep in mind.
Strategy – What
What are you going to do? Your strategy is the words you put down on paper to overview the plan you have created.
Tactics – How
How are you going to accomplish _____ ? This is the set of activities that you and your team will do in order to accomplish the strategy.
Audience – Who
Who are you trying to reach? This is the people group that will be the focus of your tactics.
Goals – The win
What does a “win” look like? These are generally expressed in numbers; although, that can vary in a church setting. For example, we want to see __ % growth in our groups ministry by next year.
This year we held our Christmas Eve services in our regular meeting space – a movie theater. In previous years, we’ve rented venues that were large enough to… Read more “How We Did Christmas Eve in a Movie Theater”